Did you know that touch screen technology has been around since the 1960s? Even though touch screens only entered the mainstream in the 1990s, early versions were used for radar and air traffic control in the 1970s. Through the 1980s, they gained traction for commercially fixed terminal applications like checkout counters, restaurants, and bank machines.
Today, of course, we see touch screens everywhere. Mobile devices have been using touch screens since the 1990s, with products like the Palm Pilot and other stylus-driven handhelds. Since the iPhone, our level of comfort tapping our fingers on our phones has grown exponentially. But touch screens aren’t just about mobile — they’re in a wide range of other places too, including a few that you might not have thought about.
At the movies
If you’ve been to certain Cineplex locations lately, you might have noticed their new interactive media zone. Designed to entertain moviegoers before they settle in for the feature show, the movie giant has used interactive touch screen technology to power games that feature movie content and advertisers products. The content responds to touch, audio, and gesture inputs, and collects data such as average attention time and average dwell time.
In department stores
As department stores and other large retailers face stiff competition from online sales, many companies are turning to touch screens to show off their product offerings to consumers. Touch screen catalogues let customers “see” more products than the retailer has in stock, which means that stores need less expensive storage space. When companies make it easy for customers to order online from inside their store, they can generate sales that would otherwise be lost. Running shoe retailer NewBalance uses an in-store console at some locations to let customers learn about products, and has an iPad app for sales staff to help customers with shoes sizing and to search for stock.
At trade shows
In addition to home shows and sales centres for new homes, touch screens are becoming a trade show favourite. As we discussed in this post, using touch screens at a trade show or fair can draw customers to your booth, and let them interact with your product in a non-intrusive way. The longer they stay, the more likely they are to engage with you, which increases the odds of them turning into a great lead or prospect. Large format touch screen displays also provide a great alternative to traditional scale models that are unwieldy and expensive to produce.
In the stadium
Stadiums and other large facilities are using touch screens to help their visitors find their way around. Instead of asking for directions or trying to make sense of a giant red “you are here” dot, large format touch screens make it easy for people to navigate through a complicated floor plan without getting lost. This makes it easy for people to find their favourite stores or concession stands (and the bathroom), which means a better visitor experience — and better business — for everyone.
With the Internet of Things becoming a bigger deal every day, it’s hard to imagine places that touch screens won’t go. In early 2016, Samsung unveiled its new smart refrigerator, which has a built-in touch screen on the door that lets you order more groceries when supplies run low, or if you find a recipe that calls for something you don’t have.
Where can you imagine touch screen technology? If you are a business owner or sales manager and you are interested in finding out what large format touch screens can do for your buyers, contact us to set up a demo or get more information today.