Online shopping may be a multi-billion-dollar business, but consumers still prefer to shop in-store. Visiting a physical location allows consumers to examine an item and acquire it on the spot, as opposed to dealing with delivery fees, shipping times, and costly returns. Consumers are also more likely to follow through with a purchase when they have been assisted by an in-store employee.
But with more consumers browsing from the comfort of their homes, how can retailers increase traffic to a physical location? Enter beacons, a small device making a big impact in the retail world. Using Bluetooth technology, a beacon detects the exact location of a smartphone user and communicates directly with their mobile device. Every day, smartphone users are downloading apps and opting to receive geo-targeted notifications from beacons. If you were walking past a store and received a push notification with a 20% off coupon, would you be more likely to step inside? For thousands of consumers, the answer is yes.
If you are looking to increase traffic and sales at your retail store, here are 3 reasons you can’t ignore beacons.
Beacons boost foot traffic
Nothing creates instant sales like beacon technology. Imagine texting two friends to come over for a coffee; one of the friends is across town and the other is standing in your driveway. Who is more likely to take you up on the offer? Beacons target customers at the point of sale – aka your front door. And they don’t rely on a pre-existing relationship the way email marketing does. Someone could be a long-time customer or visiting for the weekend; beacons only care that they’re nearby.
One of the best ways to increase foot traffic is to offer exclusive discounts. But how often do you receive a coupon, shove it in your wallet and forget about it until after the expiry date? By geo-targeting smartphone users, beacons send special offers that are both enticing and convenient. Not only will consumers know that your store is nearby, but they’ll have a great reason to come inside.
Beacons build customer loyalty
Beacons get to know your customers. By tracking past purchases and searches, they are able to send push notifications that are tailored to a customer’s preferences. Does one of your customers have a tendency to buy mystery novels? The next time they’re hanging out near your bookstore, a beacon will alert them to the most recent bestselling mystery novel and offer 10% off that specific item. Not only does this tactic build customer loyalty, but it also adds another layer of targeted marketing; over time, a beacon can tailor its messaging based on location and personal preference.
Beacons provide outstanding customer service
Beacons create a superior in-store shopping experience. They help customers navigate through your store and locate specific items or departments. Wondering if that shirt comes in a different colour? Just ask a beacon. By acting as a personal shopping assistant, beacons encourage customers to spend more time (and money) in your store. They also provide some of the traditional perks of online shopping, such as bypassing lines and making mobile payments. By combining the ease of online shopping with the instant gratification of in-store shopping, beacons take your customer service to the next level.
Beacons are a game-changer for the retail industry. If you want to increase sales and build customer loyalty, then it’s time to get on board. Not sure where to start? That’s why we’re here!
Beacon technology makes your business relevant, engaging and competitive – but only if it’s done right! If you are ready to implement beacon technology into your airline, hotel or retail store, we can build a custom app that helps you stand out from the crowd. Our team combines the best of development, design, user experience and management to create the best possible solution for you. Contact us today to find out how we can make beacon technology an indispensable part of your business.